16 Link Building Benefits You Don’t Want to Miss Out on in 2024!

If you have a website –  no matter if it’s your business’s official website or a personal blog or an e-commerce store – you know that you have to rank your pages well to get more traffic. That means you have to do on-page, off-page, and technical SEO.

Link building is one of the essentials of off-page SEO that has been in practice for a long time. Here we will share the many different link building benefits that you can leverage with an effective strategy and drive more traffic to your site.

What is Link Building?

In simple words, when a good website relevant to your niche provides links to your website, a little amount of its authority is passed down to you. Google and other search engines take this positively and consider this as one of the ranking factors.

Here’s what Google says about links:

As you can see, this is one of the factors Google considers first to understand the quality of content. This has made link building a must for any SEO strategy.

But the problem is people are so involved in building a strong backlink profile that many try black-hat SEO (SEO strategies that go against Goolge’s guidelines). Of course, Google doesn’t like it when their algorithms are manipulated and so penalize websites that try it.

We have a detailed blog on “Google Link Spam Update” that you can check out here.

Once you launch your website with quality content, you can gain valuable inbound links from trusted websites over time. But you will need an effective strategy that works naturally and we’ve many blogs where we’ve covered these things.

For now, let’s talk about how link building can benefit you in the long run.

Related Blog: Ecommerce Link Building Guide

Link Building Benefits That You Should Leverage

1. Increased brand awareness

Your brand is the entity of your business through which people can easily identify you. Since link building is your path to higher ranking, you will look more credible to the audience and earn a bigger brand image this way.

You will see the results of your efforts and see people flock to you. With consistent link building, your loyal following will keep increasing over time.

2. Boosted online presence

The more websites you get backlinks from, the better your overall online presence will be. When people will see that you’re often referred to by those reputed sites, your name will naturally be in their mind. They will trust you more and consider you as an authority figure in the industry.

3. Better credibility

Since inbound links come from third-party websites, they act as an endorsement. Google wants to show the users the results that are most relevant to them from websites with “authority.” The more high-quality links pointing to your website, the more credible you appear to be.

Google bases its algorithm on the premise that quality publishers will connect to your material to improve their user experience. Five high-quality connections will always be more fruitful than 20 poor-quality ones. It is better to get a lot of links from different websites than a lot of links from just one.

4. Better search rankings

Google uses a ranking system known as PageRank to determine the “quality” of backlinks a website receives, which in turn helps in ranking higher for their SEO. The higher you rank according to Google, the more they will push your website to the top.

The best way to ensure these rankings is to actively take part in building quality ranks and putting in the necessary effort.

5. Increased revenue

While the immediate result of great link building will be SEO to come out on top of the first page of Google search results, the main goal of any website or company is to bring in money. As you can see from the click-through rates (CTR) below, the top three share over half (55.2%) of the clicks.

Being at the top will ensure more people will visit your website, and even if 5% of people engage in business, you will have more income coming in. As a business owner, this is an excellent way to boost your revenue.

6. Improved authority

With quality backlinking, you will be getting backlinks from relevant sites within your niche. The more you appear within your niche, people’s familiarity with you will increase within these spaces. As a result, you will not only be easily remembered, but you will be presenting yourself as an authority with expertise on your subject matter.

7. Increased referral traffic

If a high-traffic site links back to you, it’s more likely that a part of their traffic will convinced to check out your site too. This is because they will trust your website just as much as they have trusted the source website.

The traffic you get from these sites is known as referral traffic, and it is one of the many advantages you’ll enjoy with a robust backlink profile.

But like most marketing strategies, getting traffic from high authority sites is not a simple task. You will need a great pitch and offer to get them to backlink to you.

Try to reach them in places they are more likely to notice. For example, a lot of these sites will have comment sections. Try to add positive reviews along with important information to show your credibility.

By doing this, you can build a presence and reputation. Once you have built up a decent reputation, you are likely to get backlinks from authoritative sites that will bring you quality referral traffic.

8. Client list building

To reach out to prospects, you will be interacting with many people who are within your niche. As a result, you will be compiling a list of emails to whom you will be pitching your proposal.

In the process of reaching out, you will start to get an idea of who your potential leads are and who are not interested in your sector. Once you refine your initial client list, you will find yourself with a lot of potential contacts who you have a lot of knowledge about and who can take your business in many different directions based on your findings.

9. Heightened SEO metrics

There are a lot of metrics that factor into SEO and how you will show up on top of search lists. Google and other third-party websites have some metrics that contribute to understanding backlinks.

Quality backlinks help with raising them. Some of these metrics are:

PageRank

This is one of Google’s ranking algorithms used to determine the number and quality of backlinks a website has to understand how important it is. The more important a website is, the more chances it has of being pushed to the top of search results.

Domain rating (DR)

This is a metric determined by Ahrefs. Domain rating is the “authoritative” rating of a website used to measure the overall credibility of the whole website.

URL rating (UR)

This is another metric by Ahrefs. URL rating is the “authoritative” rating of a webpage. This is different from DR as it is meant to quantify the importance of one page of a website regardless of how important the website may be.

Both these ratings are measured on a scale of 100. Ideally, you want to be linked by a highly-ranked page from a highly-rated website. However, in a competitive space, that may not always be feasible. Try to focus on getting linked by relevant pages with higher UR.

Alexa rank 

Alexa traffic rank is a ranking system similar to other SEO metrics that try to quantify the popularity and importance of a domain.

The better you implement backlinking strategies, the more the metrics will rise bringing you all kinds of link building benefits.

10. Relationship building through outreach

While you will be reaching out to multiple different websites for backlinks, you will be interacting with a lot of parties. Most of these interactions may take a long time over various media, as a result, you will be able to build a lot of relationships in your niche.

After a few successful negotiations, you will find yourself with a network of websites working in your area of expertise. Having the opportunity to build relationships like this will help you take your business in new directions in the long run.

We have a detailed blog on “Tips to Improve Outreach Success” that you can check out here.

11. Improved conversion rates

With a strong profile, you will be able to secure a steady amount of traffic that will come to you consistently over time. A consistent wave of visitors will mean a consistent amount of conversions over time.

A consistent wave of conversion means you do not have to deal with the up-and-down nature of incoming revenue and you will be able to plan for the future more appropriately.

12. Social media following

Social media is currently the most used part of the internet. Any business must be able to make their presence known through social media sites. With around 4.8 billion users there, even the lowest conversion rates will bring you a significant amount of revenue.

Backlinking also involves getting links from social media sites. So you will be able to guarantee a following from there as well.

13. Lower bounce rates

One of the key aspects of quality backlinking is to get connected with relevant niches and circles. A backlink bringing you large traffic will not be good for you if the visitors coming to you find you irrelevant from the original site and click away.

Let’s say, for example, you are a website specializing in selling food items. Currently, one of the more popular products sold online are clothing items. If you get a backlink from a clothing store, you may receive a lot of traffic from them, but they will simply click away once they see what you are about.

In this example, you want to get linked by sites that are more connected to the topic of food items. If there are relevant connections between the links, visitors are more likely to stick around. As a result, the rate of them clicking away, also known as “bounce” rates will be much lower keeping them more engaged.

14. Trust among visitors

You must provide a reason to trust you for other sites to endorse you. You can help your business become well-known in the industry by using link building.

You can demonstrate the quality of the goods and services you provide by making an appearance on reputable websites and pages. As time goes on, you will become a household name or even a global brand.

15. Deliverance of valuable content to users

One of the primary focuses of link building is doing it organically. This is done by focusing on providing quality content to users.

Your audiences’ needs should be your primary concern when developing links. It is essential that you generate content that not only appeals to their interests but also provides answers.

You will almost always need to do a lot of research about your target. You have to be aware of their tastes, demographics, and places.

By segmenting your audience and focusing on creating content for them, you will be able to address most of their needs. All of this is made feasible by link building, which is made possible by digital marketing.

16. Less reliance on paid ads

While there are many benefits to paid ads, a recurring cost can bring a dent in your budget that can hamper a lot of intended campaigns. While backlinks require time and effort, if you offer mutual benefits to prospects that are not necessarily just monetary value, you can set yourself up without paying too much cash upfront.

The best part is that once it is set up, you do not have to do much for maintenance, and the link building benefits will keep coming in as long as both sites are active.

Related Blog: Real Estate Link Building Guide

Conclusion

Link building will take you to the top where you will enjoy countless benefits. Implement it to the best of your capabilities and you will be able to enjoy the benefits we have listed here for a long time.

One thing to keep in mind is that building links organically is more worthwhile than buying them. While they can work, they are usually not worth the price and risks associated with them. Focus on content and outreach for best results.

FAQs

Q. What should I avoid when building links?

When link building, avoid the following

• Spamming and buying links
• Neglect internal linking
• Not diversifying anchor text
• Not monitoring backlink profile

Q. Is link building illegal?

Link building is not illegal and is considered to be part of white-hat SEO. Some guidelines encourage avoiding certain ways to build links as Google can penalize you for it. For example, buying links is discouraged by Google. They even penalize websites they suspect of having bought links. Avoid such activities to stay safe.

Q. Do websites absolutely require back-linking?

While there is no mandatory requirement to build backlinks for any website, it is a powerful SEO tool that can boost your website traffic and performance. It is highly recommended to utilize it for your benefit.

mothasim

SEO & Growth Manager

A distinguished SEO and Business Development Consultant with a proven track record of helping businesses achieve outstanding results in the digital landscape. Throughout his career, Mothasim has worked with a diverse range of businesses, from startups to Fortune 500 companies.

His strategies are characterized by his meticulous attention to detail, data-driven decision-making, and a deep understanding of search engine algorithms. In his personal life, Mothasim enjoys hiking, photography, and volunteering in his community. He believes in giving back and is actively involved in mentoring aspiring SEO professionals. LinkedIn .