14 Tips to Improve Your Link Building Outreach Success (Updated 2024)

If you are looking for tips to improve your link building outreach success, you’re on the right path. Why? Because you already know that the success of your link building campaign largely depends on the number of credible websites that provide you with valuable inbound links.

That means you need to be very convincing with your pitch and offer something worthy so the other websites agree to your proposals. Here at LinkBuildersPro, we’ve been building links for years and seen some tactics that work and some that don’t.

Here are some tips to improve your link building outreach success.

What is Cold Email Outreach in Link Building?

Cold email outreach for link building means reaching out to relevant website owners, bloggers, and industry leaders for link building opportunities. You send them a personalized email asking for a link, guest post, or partnership to get backlinks.

This can be a good way to establish your backlink profile. But the emails need to be personalized, relevant, and valuable.

Cold email outreach is seen as an effective and reliable link building method. It lets you plan out who you will email.

When doing cold email outreach, follow these tips:

• First, connect with the person on social media
• Personalize each email and make it specific
• Offer something helpful like a guest post
• Be ready to follow up if you don’t hear back

Read our article to deep dive into link building outreach process.

Importance of Cold Email Outreach in Link Building

Cold email outreach remains a crucial element of link building, even in the developing SEO landscape.  Let’s explore the importance of cold email outreach in the context of link building:

1. Unlocking Hidden Gems

The popular websites that everyone uses are crowded. Sending emails to find new websites works better. You can find websites that not many people know about but are good.

These websites have readers who care about the topic and are interested in what they write about. Emailing lets you find these hidden websites.

They are like gems you dig up. The websites can be about a niche topic or industry news.

Some are forums where people talk. Finding these new websites makes your website link to more places. It links to not just the same old popular websites.

2. Building Relationship

Sending emails to websites is not just to get links. It is also to make relationships.

By writing emails just for that website, giving them useful stuff, and talking to them, you get the opportunity to make real connections.

These connections can become long friendships, regular chances to get links, and maybe work together.

3. Targeting Specificity

Sending emails lets you target websites precisely.

You can customize your email for that exact website. You can match their content, readers, and needs. This makes your offer fit them well.

This focused way works better to get links and real relationships.

Generic link building doesn’t work as well. The message is the same for every website.

The generic message may not interest the website or match their needs.

4. Cost-Effective and Scalable

Compared to other link building methods, emailing websites can be very low cost.

With little money spent, you can reach many possible partners. You can email more websites as you grow.

Also, the high-quality links you can get are worth more than the work you put in.

Other link tactics take more money and effort. The links may not be as good.

Emailing websites gives you big rewards for the small investment.

5. Breaking Through the Noise

SEO is competitive. Your content can get lost online.

Emailing websites lets you directly talk to the website owners. This gets their attention.

Reaching out first helps you stand out. It increases your chances to get links.

Many sites wait for others to come to them. Emailing websites is a proactive way to be noticed.

6. Data-Driven Optimization

Emailing websites gives useful data too.

You can track who responds and opens the emails. You can see what messages work best.

Using this data, you can improve your emails over time. You can make your outreach work better.

In summary, emailing websites can be very helpful for getting links.

It lets you directly contact the sites you want. You can build relationships with new sites. You can get quality links this way.

By customizing the emails for each site, you have more success. This can boost your website by getting more links.

Email outreach takes effort and strategy. But it can give great results in building links and connections.

Tips to Improve Link Building Outreach Success

Hey there! Want to level up your outreach game and boost your success? Well, you’ve come to the right place!

This guide offers valuable tips, useful for both experienced professionals and those new to outreach.

1. Set outreach goals

When you plan your outreach goals for getting more links, it’s important to be clear about what you want. This could mean getting better links for your website, making your site more well-known, and improving how it shows up in search results. By stating these goals clearly, you can create emails that tell your potential link partners why it’s a good idea to work with you and link to your content.

The outreach goals can be applied to various link-building strategies like Guest posting, broken link building, skyscraper technique, resource link, niche edits or Haro link building etc.

First, you have to decide which link-building strategies to use. Then decide on a topic for which you want to develop backlinks, choose targeted anchors, and devise a strategy.

We have a detailed blog on “How to Choose Between Niche Edits and Guest Posts?” that you can check out here.

2. Identify Websites in Your Niche

You don’t want to be wasting your time reaching out to just anyone, right?

Be smart and target those websites that are in the same league as yours.

Aim for the ones that share your niche or industry. That way, you’re talking to the right crowd who actually cares about what you have to offer.

There are two techniques to find related websites in your niche.

First, gather your primary keywords and use Google to find related websites.

Also, you can use SEO tools such as Ahrefs or Semrush to locate niche-relevant websites. If wonder how you can do it read our article about: How to Do Competitor Analysis in SEO?

3. Prioritize Mid-Tier Domains

It’s time to put on your detective hat and start researching mid DR (Domain Rating) sites that align with your goals and target audience.

Why should you target mid-DR sites?

Getting links from websites with medium Domain Rating can be good for link building. Domain Rating measures how important a website is.

Medium DR websites have some authority. Their links help your website. These sites are also more willing to link to you. So they are a smart target for links.

But don’t only look at DR when finding websites. Also check if the site is relevant and good quality.

Make a list of medium DR websites that fit your needs. Add their contact info, URLs, and other details.

Use this list to reach out to the sites. You can organize it in a spreadsheet or link building tool.

Having a target list will help you keep track. It lets you manage your outreach to medium DR sites.

4. Prospect the right contact

You found websites you want links from. Now find who to email there.

Don’t just send to a general email address. Look on their site for contact info. Or use tools to find the right email.

You want your email to reach the person who can say yes to links. So take time to get the right contact.

5. Craft Compelling Outreach Messages

No one likes a boring, generic email. You need to add some flavor!

Craft messages that grab attention and make them go, “Wow, this person knows their stuff!” Show them the value you bring to the table.

Keep it short and sweet, because let’s be honest, nobody has time to read a novel.

6. Catch Attention with Subject Lines

Picture this: you’re scrolling through your inbox, and a subject line grabs your attention.

That’s what you want to do with your outreach emails. Get creative, make them curious or excited.

Think of it as the headline of a click-worthy article. Make them think, “I have to open this email right now!”

Here are some statistics about email open rates for subject lines:

• 47% of email recipients open email based on the subject line
• Personalized email subject lines increase open rates by 50%
• Subject lines with the recipient’s name have a 30% open rate, while those without have a 15.70% open rate
• Subject lines with questions have a 50% higher open rate
• Subject lines with numbers have a 17% higher open rate
• Subject lines with up to 5 words have an open rate of 16%, while those with 6 to 10 words have an open rate of 21%

These statistics highlight the significant impact of subject lines on email open rates, emphasizing the importance of crafting compelling and personalized subject lines to improve engagement.

Here are some examples of well-crafted email subject lines for different occasions:

For Invitations:

“Join us for an exclusive evening with [Guest’s Name]”

For Curiosity:

• “Are you making these SEO mistakes?”
• “Do you know what went wrong with your website?”

For Action-Oriented Content:

• “Discover the secrets to effective time management”
• “Unlock your potential with our latest guide”

For Personalization:

• “Exclusive offer for [Recipient’s Name]”
• “A special message for our loyal customers”

For Urgency:

• “Last chance to claim your discount”
• “Hurry, limited seats available”

For Humor:

• “We Like Being Used”
• “Yes, I’m pregnant. You can stop staring at my belly now.”

For Pain Points:

• “Struggling to find the perfect gift for [Mom/Dad]?”
• “Are you tired of [Specific Problem]?”

These examples demonstrate the diverse approaches that can be used to create engaging and effective email subject lines for various purposes.

7. Personalize for Each Prospect

We’re all humans, so let’s add that personal touch. Address the recipient by name, mention something specific about their website or recent work. Each prospect is unique, so you have to tailor your messages to their specific needs.

Here’s a short example of a personalized intro for a guest post outreach email:

Let them know how your partnership or connection will help them as needed. Offer it all to them!

8. Automate and Streamline Outreach

You can’t send a ton of personalized emails by yourself. Use tools to help make outreach easier.

Try email outreach programs, CRMs, or social media tools. They let you:

• Use pre-made email templates
• Schedule emails to send later
• Set up workflows to automate some steps

With these tools doing the tedious work, you can focus on strategy and messaging.

The right tools let you work smarter. You can do more outreach more easily.

Find and use tools that fit your outreach goals. This will help your outreach scale and grow.

9. Mind the Timing of Emails

Timing is everything! You don’t want to send your emails into the void when nobody’s paying attention.

Consider the best times to reach your target audience. Are they more active during weekdays or weekends? Morning or afternoon?

Experiment and find that sweet spot when they’re most likely to open and engage with your emails. This is a great tip to improve link building outreach success, so don’t forget that!

10. Follow Up and Nurture Leads

To effectively follow up and nurture leads-

• Respond quickly and show that you’re interested.
• Personalize your strategy to meet their individual requirements.
• Offer value in the form of resources and insights.
• Maintain the discussion and demonstrate genuine interest.
• Establish trust by being dependable and consistent.
• Offers should be tailored to their specific needs.
• Be persistent and patient, and keep on their radar.
• Monitor and track your optimization efforts.

These tactics will assist you in developing strong relationships and increasing your chances of turning leads into loyal clients.

11. Build Trust Over Time

Outreach isn’t just about getting backlinks. It’s about building real relationships and establishing trust. Show genuine interest in the people you’re reaching out to.

Engage with their content, share their work, and provide feedback. Be a helpful resource and offer support.

Building relationships takes time, but it’s worth it in the long run of trusted allies.

12. Produce Link-Worthy Contents

To attract attention and secure those coveted links, you need to create value-packed assets.

Whether it’s insightful blog posts, jaw-dropping infographics, or engaging videos, focus on creating content that stands out from the crowd.

Make it useful, unique, and shareable. When your content provides value and solves problems for your target audience, others will be more inclined to link to it.

So, get your creative juices flowing and build assets that demand attention.

13. Track and Optimize Your Efforts

Data is your secret weapon. Track the results of your outreach efforts and make data-driven decisions.

Monitor metrics like open rates, response rates, and conversion rates. Analyze which strategies are working and which ones need tweaking.

Use this information to adapt and refine your approach.

Remember, the outreach landscape is ever-changing, and being agile is crucial. Stay on top of the data, and let it guide you towards success.

14. Securing Multiple Links from Willing Partners

Why settle for one link when you can secure multiple? When someone says “yes” to your outreach, explore opportunities for additional collaborations.

Maybe they have other relevant pages or projects where you can contribute. By maximizing your ROI(Return on investment) and securing multiple links from willing partners, you amplify your presence and strengthen your link profile.

So, don’t be afraid to ask for more and make the most out of your valuable connections.

Wrapping It Up

Now that you have got some tips to improve your link building outreach success, it’s time to roll up your sleeves and start implementing these tips.

Craft those personalized emails, create remarkable content, and build lasting relationships.

Remember, outreach is a journey, and success doesn’t happen overnight. Stay patient, stay persistent, and keep refining your approach.

But, if you are unable to concentrate on organically reaching your outreach success, hire a professional link building agency such as LinkBuilderPros to do the work for you. They will provide you with a better result in less time.

Before you know it, you’ll be rocking your outreach game like a true champ. Best of luck on your outreach adventures!

mothasim

SEO & Growth Manager

A distinguished SEO and Business Development Consultant with a proven track record of helping businesses achieve outstanding results in the digital landscape. Throughout his career, Mothasim has worked with a diverse range of businesses, from startups to Fortune 500 companies.

His strategies are characterized by his meticulous attention to detail, data-driven decision-making, and a deep understanding of search engine algorithms. In his personal life, Mothasim enjoys hiking, photography, and volunteering in his community. He believes in giving back and is actively involved in mentoring aspiring SEO professionals. LinkedIn .