From Zero to 60: TheCarColony’s Accelerated Growth Through Link Building!

Client Profile

Client Name: TheCarColony

Niche: Automotive

Services: Automotive Information and Resources

Website: thecarcolony.com

Challenges: Poor backlink profile with spammy links, low traffic

Campaign Period: June 2023 – September 2023

About TheCarColony

TheCarColony.com is a comprehensive online platform designed for automotive enthusiasts to provide a wealth of information, resources, and services tailored to cater to all things related to cars.

They aim to keep their audience up-to-date with the latest developments in the automotive industry with articles, news, and analysis on topics ranging from new car releases to technological advancements and industry trends. They also offer valuable maintenance tips, guides, and troubleshooting advice for the benefits of the visitors.

Aside from that, TheCarColony provides in-depth reviews and comparisons of different car models, parts, and accessories. This information helps potential buyers to make informed decisions by evaluating the pros and cons of various vehicles.

Client’s Challenges

Although established in 2021, they did not see any significant growth of traffic that they could boast of till 2023. By June 2023, they had around 25,600 monthly organic site visitors but that was nowhere close to their goal.

When TheCarColony team signed up for our link building services in June 2023, we promised to show them some remarkable results within 3 months! This was possible in this particular case because we have built robust backlink profiles for clients from the same niche before, and made meaningful relationships with some of the most popular automotive domains along the way.

As a result, we were confident that we could gain quality and valuable backlinks for this automotive site within a short period of time.

Our Link Building Process

Keyword Research

Before initiating the campaign, we did a thorough keyword research to identify the most valuable and relevant keywords for the website that they had missed out before.

Competitor Analysis

Although we had a large database of the host link building websites to manage high-quality backlinks, we still analyzed the competitor websites to find more link-building opportunities.

Strategy & Implementation

We realized that these four link building strategies will work best for TheCarColony – spam link disavowing, guest posting, niche edits, and blogger outreach.

First we ran a thorough backlink audit to identify low-quality, spammy, or irrelevant links pointing to the website and disavowed them with Google’s Disavow Tool so Google won’t consider them when assessing the website’s authority.

Later we focused on creating high-quality, informative, and engaging content specific to the automotive industry and outreached the target automotive-related blogs and websites through proposing guest posting opportunities that include natural, contextually relevant backlinks to TheCarColony.com.

We also got in touch with the authoritative relevant websites that we previously collected backlinks from for our clients within the same niche, and got a few valuable backlinks like the following:

Then our link builders identified existing mentions and references to TheCarColony.com on relevant websites, reached out to those website owners, and suggested that they convert those mentions into hyperlinks. We also got some quality links that way.

Blogger Outreach

What’s more, we looked for influential automotive bloggers and enthusiasts that might be interested in collaborating with content creation, reviews, or features, and encouraged them to link back to TheCarColony.

Results

As you can see, in a matter of just 3 months, their organic traffic rose from 27,264 to 87,500 with much better keyword ranking. We were able to get 48 quality backlinks from credible sources that helped the site have a high traffic volume that they had never experienced before.

Here is a quick rundown of the site’s performance before and after our link building campaign:

Conclusion

Our carefully crafted link building campaign for TheCarColony was a profound success. Although developing a natural and strong backlink profile takes time and continuous effort, in this case we were able to deliver amazing results within a short time period. Thanks to the expertise of our seasoned SEO and link building team, TheCarColony is now enjoying increased revenue and reaching out to a wider audience base that’s benefitting from the informative resources available on this popular automotive platform.